Original press release dated September 30, 1996:
MOTOROLA DEBUTS NEW ADDITION TO ITS WEARABLE PHONE FAMILY - StarTACTM 6000 PHONE NOW AVAILABLE TO MOTOROLA SIGNATURE LOCATIONS
New Mid-Tier StarTAC Phone Weighs in at 3.6 Ounces
LIBERTYVILLE, IL -
September 30, 1996 -
Today, Motorola announced the availability of the latest addition to its
Wearable cellular phone family - the StarTAC 6000 phone. This exciting
new mid-tier model incorporates the innovative design of the original
StarTAC phone, the world's smallest and lightest cellular phone
announced earlier this year. With the introduction of the StarTAC 6000
phone, consumers can now select the StarTAC best suited to their needs.
"Motorola has continually manufactured the broadest range of cellular
phone products in the wireless industry," said Robert N. Weisshappel,
executive vice president and general manager of Motorola's Cellular
Subscriber Group. "Today, we are continuing to expand our phone
portfolio to offer even more cellular options for the end user. The
StarTAC 6000 incorporates Motorola innovation and unique product design
in an affordable and proven package."
The StarTAC 6000 Series features a single line, alphanumeric display
with dedicated signal and battery meters as well as a Nickel Metal
Hydride battery that provides up to 60 minutes of talk time or up to
fourteen hours of standby time. Consumers who require additional talk
time will find the optional Auxiliary battery selections to be
beneficial as well. The StarTAC phone is the first cellular phone
capable of operating with two removable batteries at the same time - a
Motorola and industry breakthrough. When one battery's power is
depleted, the other automatically provides the necessary power to
continue important conversations uninterrupted.
Motorola's new phone also includes a Smart Button for one-handed access
to menu operations and a variety of optional batteries and accessories
for purchase from authorized Motorola Signature locations around the
country.
Motorola created an entirely new category of cellular phones with the
introduction of its original StarTAC phone. Cellular phones may
literally be "worn" now by consumers - a Motorola and industry first.
Whether attached to a necklace, slipped into an armband or placed in a
holster, the StarTAC brings a whole new definition to the concept of
cellular phone portability.
The expansion of Motorola's StarTAC phone family supports the company's
original plan to provide consumers with a broad range of technologically
advanced wireless products. Versions of the StarTAC phone are
available in several color choices from select nationwide cellular
service providers and Signature locations.
Motorola is one of the world's leading providers of wireless
communications, semiconductors, and advanced electronic systems,
components, and services. Major equipment businesses include cellular
telephone, two-way radio, paging and data communications, personal
communications, automotive, defense and space electronics and computers.
Motorola semiconductors power communication devices, computers and
millions of other products. Motorola's 1995 sales were $27 billion.
