Original press release
MOTOFONE Makes its Global Debut Introducing Stylish Connectivity for Everyone
Worldwide launch kicks-off in India starting a global movement to bring Motorola‚??s
market-defining handset to consumers
LIBERTYVILLE, Ill. ‚?? 28 November 2006 ‚?? Motorola, Inc. (NYSE: MOT), a global
leader in wireless communications, today announced the global debut of the
highly anticipated MOTOFONE at an event held in New Delhi, India. MOTOFONE
is set to redefine the mobile phone market place and strengthen Motorola‚??s
drive to connect the next billion mobile phone users. The Indian launch will
be followed by a rapid international rollout.
Based on Motorola‚??s evolutionary new SCPL design platform, MOTOFONE is the
first of a new breed of handsets designed to disrupt today‚??s communications
landscape by cutting across price tiers, product segments and international
‚??In the weeks and months to come, consumers from around the world will enjoy
the benefit of the technological innovations packed into MOTOFONE,‚?Ě said Ron
Garriques, president, Mobile Devices, Motorola Inc. ‚??Today‚??s global launch
marks a major milestone as Motorola continues its drive to connect the next
billion mobile phone users.‚?Ě
In both GSM and CDMA, MOTOFONE re-establishes expectations over how a
value-priced handset looks and feels and what it delivers. Offering an
intuitive new interface built with icons and voice versus text, as well as
voice prompts specifically tailored to local markets, the handset makes it
easier and friendlier for first-time users to navigate, place a call, and
retrieve messages. Its large, high contrast screen, powered by a revolutionary
ClearVision‚?? display makes it easier to use the phone outdoors.
E Ink Corporation, the leading supplier of electronic paper displays, is
providing the display technology behind MOTOFONE‚??s ClearVision. The changeable
electronic ink display is easy to read in bright sunlight or dimly lit
environments from virtually any angle ‚?? just like paper. Additionally,
the display is plastic, lightweight and ultra-low power, making it ideal
for mobile and power sensitive applications by eliminating the weight and
breakability of glass used in LCD displays.
"E Ink is unleashing the design freedom of Motorola which enables disruptive
innovation,‚?Ě said Russ Wilcox, CEO of E Ink Corporation. ‚??Today‚??s launch
marks an unique moment in the display industry as it shows that electronic
paper displays are entering the mainstream.‚?Ě
The GSM version, MOTOFONE F3, is available today in India and will roll out
in international markets in the coming weeks. Motorola is working towards
shipping the CDMA version, MOTOFONE F3c, by the end of 2006.
Accredited members of the media seeking additional details on availability,
digital imagery and pricing please contact your local Motorola representative
or visit www.motorola.com/motoinfo.
Consumers seeking additional product information please visit
http://direct.motorola.com/hellomoto/motofone for further details.