Original press release
Alcatel reveals innovative One Touch 511 mobile at CeBIT.
Fun new mobile answers the call of the M-Generation.
Hanover, Germany, March 23, 2001 - Alcatel (Paris: CGEP.PA, NYSE: ALA)
today gave the world its first tantalizing preview of the new One Touch
511 mobile phone, set to be on the market in early July.
The One Touch 511 is a compact, easy-to-use WAP mobile packed with many
surprising interactive functions. It will in fact be the smallest, most
compact mobile available on the general consumer market. It is the
physical response to a very real market demand - that of the
Mobile-Generation, or M-Generation. This is the new emerging market of
young, Web-savvy mobile users who live an increasingly mobile lifestyle
and are increasingly demanding of the technology they choose. These are
the consumers who have grown up with mobile devices. Their expectations
of technology are higher than any consumer group ever before.
So what exactly does the M-Generation want ? Basically, everything the
One Touch 511 has to offer. Supremely compact and light, weighing only
75 grams, it is a comfortable extension of its owner, an ever-present
communication tool. Design, too, is very important. The aluminum
techno-styling follows the latest trend in personal consumer electronics
. Its radical new shape with soft dynamic lines and spacious layout
make it truly original. A clever hideaway patch antenna also helps to
preserve its designer good looks.
Above all, the new One Touch 511 is a fun mobile to own. With advanced
digital sound capabilities, the 511 is about to change the soundscape of
our lives. Imagine when your mobile rings, it doesn't ring. Instead,
you hear the sound of a bird you recorded in the forest last weekend, or
your lover's voice, or the acoustic guitar intro from your favorite
music track. Pushing interactivity to extremes, the One Touch 511 allows
you to take any sound, record it, create your own melodies, download,
share and exchange sound files. Likewise, users will be able to download
and share icons or animation sequences. Not to mention games, games and
more games. The One Touch 511 really does put all the fun of digital
technology in your pocket.
Alcatel's dedication to technological leadership is further demonstrated
by its firm commitment to launching a GPRS mobile before the end of
2001. This will be a welcome arrival for high-end mobile users, timed to
coincide with the availability of the new wave of GPRS networks.